Mark Fisher's Image - Forever 21

American Photographer Mark Fisher


Forever 21 Has Accomplished A Way To Attract People


To Their Times Square Store And


To Stand A Little Longer Than Normal


To Watch A Story Unfold In Front Of Their Eyes.


They Have A Programed billboard, That Has A Great


Amount Technology That Has Been Out There.


They Shoot A Green Screen Footage Scene First.


They Have A Few Different Themes, The Girl Taking


A Polaroid Is the Main Theme. She Is standing On


A Balcony Set Up And Deals With The Crowd


Captures The Group Below With A Fun Camera.


Wave The Polaroid as If It Is Reallly Developing


Flips It around With The Present Group In The Picture


Second Is A Digital Feed That Shows The Crowd


Below. The Frame Around The Billboard Flashes


As The Green Screen Scene Woman Takes The Shot.


The Technology Is Finally Has A Use


Go To Times Square To See It For Yourself.


Image © Mark Fisher 2010
(All Rights Reserved)

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